My Summer at Hatch Fairhope

There is so much I could share about my summer as the Marketing Intern for Hatch Fairhope, Baldwin County’s hub for entrepreneurship and innovation. Each day brought something new, whether it was learning a new platform, developing a skill, or connecting with someone whose work inspired me.

I had the opportunity to explore different sides of a growing business, from creating content and telling the stories of the people behind it to helping coordinate events and engaging with the community firsthand. I was able to work on a variety of projects, from creating social media content, to writing blogs and newsletters, and working hands-on at events. I also worked directly with Hatch's community through property onboarding, tours, and event support, giving me a firsthand look at the relationships that help a business grow. My favorite part of the internship was hosting monthly program meetups for the Hatch community and watch them learn and grow in their business ventures. I learned that effective marketing goes beyond the content you create; it starts with understanding the people you're trying to reach and finding meaningful ways to connect with them.

My time at Hatch strengthened my appreciation for the people behind a business and showed me how much more impactful marketing can be when it combines thoughtful storytelling with genuine human connection.

At a Glance

  • One of my biggest responsibilities as the Marketing Intern was managing Hatch’s social media platforms, including Instagram, LinkedIn, TikTok, and Twitter. Since Hatch’s mission is to foster entrepreneurship and innovation throughout Baldwin County, my role focused on raising awareness of Hatch’s mission, highlighting its resources, and connecting local entrepreneurs with opportunities to grow and succeed.

  • Hatch hosts six programs available for local entrepeneurs that meet monthly, and as a response to promoting those programs as well as other resources, the Hatch community grew from 600 members to over 1,000.

  • I had the opportunity to host weekly meetups for community programs, such as “Marketing for Humans,” “LA-AI,” and “Women Powered by AI.” These were free for anyone on the Eastern Shore to attend to learn more about how to run their business and specifically this summer, how to implement AI into their work.

Ideas Brought to Life

One of my favorite projects I worked on was the “Belong in Baldwin” campaign. With Hatch’s mission to promote entrepreneurship and innovation in Baldwin County in mind, I recognized an opportunity to share the stories of young professionals who chose to return to Baldwin County after graduation to begin their careers. By highlighting their experiences, the campaign aimed to show other young professionals the opportunities available to them back home. The campaign was especially meaningful because it brought attention to Baldwin County beyond the local community, reaching college students across Alabama and encouraging young professionals to reconsider what their futures could look like back home.

A Front-Row Seat to Innovation and the People Behind It. Hatch Weekly Blog
From Auburn to Hatch: How Two Interns Found Opportunity Close to Home | Around the Table. Hatch Fairhope Podcast

One of my favorite projects was creating Hatch’s 2026 Impact Report. Working alongside our Summer Analytics Intern, I helped develop an eight-page report highlighting Hatch’s initiatives, progress, and impact on the Baldwin County community. I especially enjoyed taking data that reflected the county’s growth and turning it into a tangible, visually engaging resource through graphic design and storytelling. Our final report was printed and used at various Hatch events, including biotech trips to other regions. This project showed me how thoughtful design and data-driven storytelling can work together to communicate an organization’s impact and bring its accomplishments to life.

Read Here!

Hatch Fairhope serves as a resource for individuals across South Alabama looking to grow their businesses and bring their entrepreneurial visions to life. To support this mission, I helped create “Baldwin Blueprints,” a collaborative campaign that shared themed, weekly insights to help entrepreneurs learn more about building and running a business. One of my favorite aspects of this project was incorporating Hatch Fairhope’s ongoing construction into the campaign’s creative direction, using the idea of building a physical space as a parallel to building a business. It was a fun way to connect Hatch’s evolving environment with the resources and guidance it provides to the entrepreneurial community.

A big part of my job was promoting the new Hatch Fairhope building that would move into the older K-1 Center in downtown Fairhope. This was such a fun opportunity to dive into Fairhope’s past and be apart of the progress of it’s future!